From 2012-2018 I took my first product to market, working on and off in spurts.
It started as a way to learn iOS development, then became something I really wanted. Then became something I didn't.
I shut the product down after learning that...
CAC was prohibitive (of course, it's B2C after all)
Nailing the capture UX would require paying a better developer to build document scanning
I was happier throwing cards away
Maybe there is still an opportunity here, maybe with some VC and a planned exit to Hallmark.
My heart was no longer in it, and I wanted to focus on my new job making software for product & marketing managers at
Aha!